Foursquare for Local Business – Measuring Results Matters!

Every marketing effort requires that you measure your results to determine your payback and foursquare for local business is no different. Before you dive in to creating specials to attract foursquare users, you should think about what your goals are and what you are willing to spend to achieve those goals. The objective with foursquare is to bring visitors into your business and get them to spend money. It’s very important to set goals relative to the number of new and repeat visitors you want to attract and the amount of revenue you hope to generate and then review your results to see if you achieved your goals. If not, you need to make adjustments to your to approach.

In terms of what goals to set, you might want to set a goal of 20 new visitor check-ins a month, 20 check-ins from existing customers, 5 new tips (comments written by your customers when they visit), and 40 mentions in Facebook. The numbers will depend on the volume of your current business, but if you start with specific goals in mind, then you can think about what specials you will need to run to reach your goals. Also be sure to set revenue and profit goals associated with these check-ins. The cost for foursquare is the discounts and freebies you provide and your time to implement and measure your specials. It’s not large, but it’s important to look a total cost to properly understand profit.

With specials, it’s great to be creative, but you can always look at what other merchants in your area provide simply by opening the foursquare app on your smartphone and exploring the businesses in the area around you. To attract new business, you might start with a newbie special and a friend special (although friends can also be repeat business). For repeat visitors, a loyalty special and mayor special can be effective. To enable revenue tracking associated with each type of special, create a unique code for each special and make sure it gets entered at the point of sale.

Here are some of the statistics provided by foursquare for local business:

  • Total daily check-ins over time
  • Unique visitors
  • New visitors
  • Gender breakdown of your customers
  • Age breakdown of your visitors
  • What time of day people check in
  • Portion of your venue’s foursquare check-ins that are broadcast to Twitter and Facebook

Foursquare statistics coupled with revenue tracking will help you to understand if you are meeting your goals, if the effort is profitable, and if you are trending up or down in terms of visits. Looking a bit deeper, you can see when people are checking in and perhaps shift that to a time when you are typically less busy by making a time specific special. For example, you could create a special that is only valid between 2:00 and 4:00 if you are trying to drive more business at that time. You do have to be a bit careful because you don’t want to discourage visits by only offering specials at times when people can’t get to your location.

Remember to be a bit patient. Social media takes time and you should plan to try a new marketing method like foursquare for at least 6 months before you decide if it makes sense. Make use of the tools that foursquare provides in terms of signage in your storefront and around your store as people might not automatically check to see if you are participating in foursquare if you haven’t done so in the past. Foursquare for local business can be powerful, but make sure you treat it like any marketing investment and measure your results to ensure success.

Investing on Your Laptop’s Health With Laptop Computer Desks

A laptop computer is very handy, especially for those who are always on the go. In essence, laptops are for mobile use. Their portability makes them perfect for travel. Thanks to the invention of the laptop, people can always have a computer around when they need it. But of course, notenooks are also great for stationary use. Notenooks are perfect for anyone who is short of working space. Compared to desktops, laptops consume less space in the work area. This makes it great for stationary use as well.

Laptops have a lot of very good characteristics, but one major problem with it is its heating. Laptops may be portable and mobile, but they heat up quite easily. You cannot just place them on top of any surface. If you are not careful with where you place your notenook, you might cause major property damage, or worse, your laptop itself might get damaged.

In order to ensure your notenook and your property’s safety, you should invest on a good notenook computer desk. A notenook computer desk is a smaller variant of the regular desktop PC desk. This is the perfect place to place your laptop as the surface is less like to heat up here. You can also get a laptop cooler along with your laptop computer desk to help moderate the heat of the laptop. Make your laptop work longer for you. Make sure to invest on your laptop’s health. You will end up saving more in the long run.

Use An Online Printer To Create Catalogs And Booklets

What better way to catch the attention of a customer or consumer than a gorgeous glossy catalog or booklet? It used to be that such productions were out of reach for small businesses or organizations, but today’s online printing services have made digital catalog printing and booklet printing achievable on any scale and with any budget. Whatever the product or service you’re seeking to promote, you can avail yourself of online printing options that fit within your budget, and allow you to customize and tailor the project to suit your needs.

What’s involved in the Online Printing of Catalogs and Booklets?

An online printing service will allow you to upload your own text, photos, logos, and marketing materials and create your entire project online. With the use of available templates, it’s remarkably easy to embark on digital catalog printing or booklet printing; you choose from among the available options, and your project comes together right before your eyes. You can pay for the transaction via PayPal, and the printed materials will be shipped directly to you with a quick turn-around time. You don’t need to take time out of your schedule or invest a large amount of your budget if you choose the right provider. You can create your project files, save your logo and projects for future use, and begin a satisfying ongoing relationship with the printing service you’ve chosen.

What Options Will I Have to Customize my Catalog or Booklet?

Planning your own digital catalog printing or booklet printing with an online printer, you have all the flexibility in the world. A high-quality printing service will not only offer competitive prices for the service of digital catalog printing or booklet printing, but will also provide the necessary tools to create the exact product you have in mind. You can make use of tailored templates, upload and use your own logo and design element, and choose among a wide variety of paper weights and gloss options, covers, or even recycled materials. Whatever your vision for the product, you can create a product to fit exactly with the result you’ve envisioned.

Will I Have to Place a Huge Order?

Smaller businesses and organizations will be delighted to find that there’s no need to order their digital catalog printing or booklet printing in overwhelming “bulk” numbers. Pricing options are now available through online printing services for “short runs,” or smaller orders of such items. Although the price-per-unit is somewhat higher, you don’t have to commit to the huge outlay of a minimum order; after all, a low price-per-unit is only advantageous if you’re able to afford that minimum number of the bulk order! Truly, online printing services seem to be the perfect answer for the small businesses or organizations which used to have to fend for themselves in matters of professional marketing and printing services.

Whatever your booklet or catalog needs, you can find an affordable price, helpful designing options, quick turn-around, and a great finished product if you select the right online printing service.